The Mobile Application’s Benefits for Your Business

As businesses become aware of the growing importance of mobile marketing, many still do not know what it actually is, how it works and what the actual benefits of mobile marketing are.

Having said that there are numerous different aspects or components that make up the whole picture as regards the approach and the tools needed to take your marketing efforts to the next level. Introducing your business into the “stream” of the mobile requires some or all of the following: Mobile friendly website, QR codes, of course the most powerful marketing tool in existence today, the mobile marketing app.

Most people can easily understand the importance of having a mobile website. With over 40% of local Internet searches done on mobile devices it’s an easy decision as to why a business would need to offer a good mobile experience.

QR codes are also becoming more visible in the media and in marketing efforts. The idea of the QR code is to offer a simple method for getting coupons or other data directly from a person’s mobile device, or to connect them to the company’s website or to the their mobile application.

What you will read below are just some of the many benefits of having a mobile app for your business. Read this simplified list:

• Build relationships
• Build loyalty
• Reinforce your brand
• Increase your visibility
• Increase your accessibility
• Solve the problem of getting stuck in spam folders
• Increase sell-through
• Increase exposure across mobile devices
• Connect you with on-the-go consumers
• Generate repeat business
• Give you tools that are driving the “New App Economy”
• Enhance your social networking strategies
• Benefits for Customers – They’ll receive:
• Easy access to your inventory
• Notifications of special events, launches, and more
• One-touch access to your contact information
• Directions to your location from wherever they are
• Fast, seamless appointment scheduling Automatic recording of their next appointment
• Automatic reminder of their next servicing date
• A record of their mileage and most recent servicing
• Embedded QR Code Scanner
• Free one-on-one Chat Why is a Mobile App better than browsing the Mobile Web? It’s much faster. It takes a second to launch a Mobile App. It can take up to several minutes for a Mobile Web site to load in an area with poor reception.

Mobile Web Sites are important but they do not replace the need for Mobile Apps for the following reasons: 

• Mobile Apps: Function offline Mobile Web Sites: Don’t
• Mobile Apps: Enable Push Notifications for Direct Contact with Customers Mobile Web Sites: Don’t
• Mobile Apps: Always visible on your phone’s home screen Mobile Web Sites: Not always visible
• Mobile Apps: Appear in the Apps Stores Mobile Web Sites: Don’t

What can you do with a mobile App?

• Connect
• Inform
• Build Loyalty
• Generate Business – and repeat business

Many businesses spend a fortune on mail outs and other conventional advertising. Over time with a proper marketing strategy, it has been demonstrated that businesses over time can start to decrease spending on mail outs and other costly advertising. As more people download your company’s mobile app, the more people you can reach out to directly with offers through push notifications without the huge expenses and efforts required through traditional methods.

Think about it, if your business sends out flyers to the same customer base multiple times a year that can cost a small fortune, literally into the thousands of dollars per mail out.

However imagine over time as more and more people download your app, you can start reaching them instantly with push notifications instead, without any extra cost and with much less effort and time. This idea can be applied to newspaper ads, magazine ads and any other traditional marketing methods, resulting in much lower costs as you can reduce the amount of traditional advertising required as your app base grows.