Mobile App Development has exploded over the past few years, and it’s not a surprise that 2014 looks even bigger for it. Better technology, better tools, more developers, and better ideas, are contributing to the rapid growth in the industry. Here are some trends to keep an eye on in the year to come.
More OSes (Operating Systems) to Develop
For
iOS and Android still dominate the landscape, with Windows Mobile and BlackBerry trailing behind. Anyway, 2014 will see the development of new mobile OSes, such as Mozilla’s mobile Firefox OS, a mobile Ubuntu OS, and Sailfish, a proprietary OS created by former Nokia engineers. Many of these new OSes are aimed at creating smart phones inexpensive enough to reach all economic levels, and phase out feature phones entirely. More people in 2014 will be able to purchase their first smart device than ever before, especially in emerging markets. This means that besides everything else, the destruction problem mobile developers currently have is only going to get worse.
More Processing Power to Play With
Apple stepped up its game by releasing its 5S iPhone with a chip that has a 64-bit processor, leaving other phone and chip makers scrambling to catch up. Both Qualcomm and Samsung have promised to deliver chips with comparable processing power during 2014. And when they do, mobile app developers will have quite a bit more power to play with when designing apps for new mobile devices.
More Multiscreen Use
Experts are predicting that in 2014, people will own even more mobile devices, not fewer — up from 5.7 devices per home in 2013 to 6 or more devices per home in 2014. And users will be looking for exceptional experiences on each device. We’ve just recently started seeing new kinds of mobile devices, or wearable, such as smart glasses and smart watches. Although it might still be awhile before wearable devices start going mainstream, mobile developers will need to be aware of performance issues on each new type of device and screen.
More Kinds of Connected Objects
Google just recently bought smart appliance maker Nest, after Nest released a smoke detector controlled entirely by a smartphone app. Samsung also recently released a washing machine controlled by Wi-Fi. In addition to smart TVs and video game consoles, 2014 should see a boom in more connected objects in the household such as appliances, as technology improves and companies start to play with the possibilities of the ‘Internet of Things.’
So what’s in it for you, the mobile developer?
Currently, according to a survey from Vserv.mobi, 47 percent of the mobile developer base is comprised of indie developers. But indie developers and smaller companies may have trouble keeping up with the ever-increasing fragmentation problem, and being able to optimize their mobile apps for enough devices. The trade-off is that for each new device and OS that an app needs to be optimized for, there’s also a potential for new revenue to be gained. We may see an increase in partnerships, mergers, and hiring for indie developer shops, to help cope with the demand.
The enterprise is continuing to invest heavily in mobile, and Apple is expected to fill the gap that BlackBerry has left. Enterprise apps also tend to generate way more revenue than consumer apps, so this might be a good opportunity to stake a claim to all that cash on the table, especially for Apple enterprise app developers.
Using third-party services (like Parse and Appcelerator) to assist in mobile app development efforts will free up precious developer time, allowing them to focus their efforts on serving their customer base with amazing user-experiences. And of course excellent app performance will continue to be the key factor in enabling app developers to stay ahead of the competition, so mobile app performance monitoring tools will play a key role in keeping customers loyal.
Thursday, June 19, 2014
Mobile is a Feature
It is frequently the case that developers coming from a desktop web application background mostly see the mobile environment as a set of constraints superimposed on a stack that they know. Yet it is not all about constraints and indeed some specificity of mobile environment make them more desirable than desktops. This is a reaction similar to that which print designers had when they started dabbling into the early Web: limited fonts and colors, limited layout abilities, etc. when in fact these were offset by valuable features such as flowable and zoomable text, far broader accessibility, search, cut and paste and so on.
The situation with the Web on mobile devices is comparative. Many mobile applications are only relevant because you can use them while being yourself mobile: you don't need to know if your flight connection is late unless you're presently connecting, you rarely need to figure out where you are while sitting at your office desk, and you're probably less likely to play Sudoku on your computer than you are while commuting.
New interaction methods brought about by mobile devices such as touch or vocal UIs tend to still be more pertinent, powerful, and usable there. Likewise, while it can be fun for a few demos to check that one's laptop can indeed send orientation events to the browser, shaking it around as a game controller is likely to get tiring soon. And a whole horde of location-based services make a lot more sense while on the move.
The situation with the Web on mobile devices is comparative. Many mobile applications are only relevant because you can use them while being yourself mobile: you don't need to know if your flight connection is late unless you're presently connecting, you rarely need to figure out where you are while sitting at your office desk, and you're probably less likely to play Sudoku on your computer than you are while commuting.
New interaction methods brought about by mobile devices such as touch or vocal UIs tend to still be more pertinent, powerful, and usable there. Likewise, while it can be fun for a few demos to check that one's laptop can indeed send orientation events to the browser, shaking it around as a game controller is likely to get tiring soon. And a whole horde of location-based services make a lot more sense while on the move.
Advantages of Web Technology for Mobile Applications
It is time to detail those benefits from Web-based Mobile Applications.
It is positively our opinion that in a great many cases they outweigh the issues and combine to make this platform the best option for mobile applications. There are good reasons why so many developers now turn to the Web for their applications.
Portability and Ease of Development
For Web developers, the first most important reason is the ease of development. There is no need to learn a new language, and only limited, usually optional, need for new tools. The technologies that combine to make the Web platform are highly portable and are just as available on mobile devices as they are on the desktop. While there are always small extra annoyances compared to desktop Web development, the majority of code that runs on the desktop will run exactly the same — or very close to it — on a mobile device.
Deployment and Maintenance
Additionally, the ease of deployment is unequalled. Putting some files up on a Web server is within everyone's reach, and there is a vast set of options available for doing so. Contrary to the situation that exists in app stores, there is no need for anyone's approval, no registration of any kind, and (in most countries) no censorship of an application's content. So long as you can share your application's URL, anyone can access it as soon as it is released.
Web applications are generally easy to maintain. Bug fixes become immediately available to users without having to wait for upgrades to roll out and reach all users — a feature that is particularly important for security issues and critically crippling bugs once deployed. For applications that have both a front-end and a back-end, making a radical change in the back-end normally entails having to maintain multiple versions of the back-end while waiting for all users to have upgraded to the new version. With Web applications, such complicated roll-outs are generally not actually required.
Inherently Multi-Device
Perhaps the major advantage to Web technology is that it is inherently better at targeting device variety. The Web was designed from day one to work on a great multiplicity of devices with varying operating systems, screen resolutions and sizes, font, color depths, input methods, etc. For the first Web browser that was easy: it did nothing more than rich text with links.
But as the ability to render increasingly complex interfaces and interactions were added, tools to provide for their adaptation to highly varying device characteristics have been devised both at the W3C and by the Web development community (e.g., jQuery and Modenizr).
In fact this ability to work across fragmented device capabilities means that the same code (or at least code that is for large parts shared) can be used to target desktop and TV devices in addition to mobiles. A good example is Facebook on iOS and Android, which is actually a Web application running inside a native application wrapper.
There are limitations to this in that in many cases it is a good idea to have a very different UI when screen size changes by that much, but all of the logic and most of the graphical items ought to be shareable.
It is positively our opinion that in a great many cases they outweigh the issues and combine to make this platform the best option for mobile applications. There are good reasons why so many developers now turn to the Web for their applications.
Portability and Ease of Development
For Web developers, the first most important reason is the ease of development. There is no need to learn a new language, and only limited, usually optional, need for new tools. The technologies that combine to make the Web platform are highly portable and are just as available on mobile devices as they are on the desktop. While there are always small extra annoyances compared to desktop Web development, the majority of code that runs on the desktop will run exactly the same — or very close to it — on a mobile device.
Deployment and Maintenance
Additionally, the ease of deployment is unequalled. Putting some files up on a Web server is within everyone's reach, and there is a vast set of options available for doing so. Contrary to the situation that exists in app stores, there is no need for anyone's approval, no registration of any kind, and (in most countries) no censorship of an application's content. So long as you can share your application's URL, anyone can access it as soon as it is released.
Web applications are generally easy to maintain. Bug fixes become immediately available to users without having to wait for upgrades to roll out and reach all users — a feature that is particularly important for security issues and critically crippling bugs once deployed. For applications that have both a front-end and a back-end, making a radical change in the back-end normally entails having to maintain multiple versions of the back-end while waiting for all users to have upgraded to the new version. With Web applications, such complicated roll-outs are generally not actually required.
Inherently Multi-Device
Perhaps the major advantage to Web technology is that it is inherently better at targeting device variety. The Web was designed from day one to work on a great multiplicity of devices with varying operating systems, screen resolutions and sizes, font, color depths, input methods, etc. For the first Web browser that was easy: it did nothing more than rich text with links.
But as the ability to render increasingly complex interfaces and interactions were added, tools to provide for their adaptation to highly varying device characteristics have been devised both at the W3C and by the Web development community (e.g., jQuery and Modenizr).
In fact this ability to work across fragmented device capabilities means that the same code (or at least code that is for large parts shared) can be used to target desktop and TV devices in addition to mobiles. A good example is Facebook on iOS and Android, which is actually a Web application running inside a native application wrapper.
There are limitations to this in that in many cases it is a good idea to have a very different UI when screen size changes by that much, but all of the logic and most of the graphical items ought to be shareable.
The Mobile Application’s Benefits for Your Business
As businesses become aware of the growing importance of mobile marketing, many still do not know what it actually is, how it works and what the actual benefits of mobile marketing are.
Having said that there are numerous different aspects or components that make up the whole picture as regards the approach and the tools needed to take your marketing efforts to the next level. Introducing your business into the “stream” of the mobile requires some or all of the following: Mobile friendly website, QR codes, of course the most powerful marketing tool in existence today, the mobile marketing app.
Most people can easily understand the importance of having a mobile website. With over 40% of local Internet searches done on mobile devices it’s an easy decision as to why a business would need to offer a good mobile experience.
QR codes are also becoming more visible in the media and in marketing efforts. The idea of the QR code is to offer a simple method for getting coupons or other data directly from a person’s mobile device, or to connect them to the company’s website or to the their mobile application.
What you will read below are just some of the many benefits of having a mobile app for your business. Read this simplified list:
• Build relationships
• Build loyalty
• Reinforce your brand
• Increase your visibility
• Increase your accessibility
• Solve the problem of getting stuck in spam folders
• Increase sell-through
• Increase exposure across mobile devices
• Connect you with on-the-go consumers
• Generate repeat business
• Give you tools that are driving the “New App Economy”
• Enhance your social networking strategies
• Benefits for Customers – They’ll receive:
• Easy access to your inventory
• Notifications of special events, launches, and more
• One-touch access to your contact information
• Directions to your location from wherever they are
• Fast, seamless appointment scheduling Automatic recording of their next appointment
• Automatic reminder of their next servicing date
• A record of their mileage and most recent servicing
• Embedded QR Code Scanner
• Free one-on-one Chat Why is a Mobile App better than browsing the Mobile Web? It’s much faster. It takes a second to launch a Mobile App. It can take up to several minutes for a Mobile Web site to load in an area with poor reception.
Mobile Web Sites are important but they do not replace the need for Mobile Apps for the following reasons:
• Mobile Apps: Function offline Mobile Web Sites: Don’t
• Mobile Apps: Enable Push Notifications for Direct Contact with Customers Mobile Web Sites: Don’t
• Mobile Apps: Always visible on your phone’s home screen Mobile Web Sites: Not always visible
• Mobile Apps: Appear in the Apps Stores Mobile Web Sites: Don’t
What can you do with a mobile App?
• Connect
• Inform
• Build Loyalty
• Generate Business – and repeat business
Many businesses spend a fortune on mail outs and other conventional advertising. Over time with a proper marketing strategy, it has been demonstrated that businesses over time can start to decrease spending on mail outs and other costly advertising. As more people download your company’s mobile app, the more people you can reach out to directly with offers through push notifications without the huge expenses and efforts required through traditional methods.
Think about it, if your business sends out flyers to the same customer base multiple times a year that can cost a small fortune, literally into the thousands of dollars per mail out.
However imagine over time as more and more people download your app, you can start reaching them instantly with push notifications instead, without any extra cost and with much less effort and time. This idea can be applied to newspaper ads, magazine ads and any other traditional marketing methods, resulting in much lower costs as you can reduce the amount of traditional advertising required as your app base grows.
Having said that there are numerous different aspects or components that make up the whole picture as regards the approach and the tools needed to take your marketing efforts to the next level. Introducing your business into the “stream” of the mobile requires some or all of the following: Mobile friendly website, QR codes, of course the most powerful marketing tool in existence today, the mobile marketing app.
Most people can easily understand the importance of having a mobile website. With over 40% of local Internet searches done on mobile devices it’s an easy decision as to why a business would need to offer a good mobile experience.
QR codes are also becoming more visible in the media and in marketing efforts. The idea of the QR code is to offer a simple method for getting coupons or other data directly from a person’s mobile device, or to connect them to the company’s website or to the their mobile application.
What you will read below are just some of the many benefits of having a mobile app for your business. Read this simplified list:
• Build relationships
• Build loyalty
• Reinforce your brand
• Increase your visibility
• Increase your accessibility
• Solve the problem of getting stuck in spam folders
• Increase sell-through
• Increase exposure across mobile devices
• Connect you with on-the-go consumers
• Generate repeat business
• Give you tools that are driving the “New App Economy”
• Enhance your social networking strategies
• Benefits for Customers – They’ll receive:
• Easy access to your inventory
• Notifications of special events, launches, and more
• One-touch access to your contact information
• Directions to your location from wherever they are
• Fast, seamless appointment scheduling Automatic recording of their next appointment
• Automatic reminder of their next servicing date
• A record of their mileage and most recent servicing
• Embedded QR Code Scanner
• Free one-on-one Chat Why is a Mobile App better than browsing the Mobile Web? It’s much faster. It takes a second to launch a Mobile App. It can take up to several minutes for a Mobile Web site to load in an area with poor reception.
Mobile Web Sites are important but they do not replace the need for Mobile Apps for the following reasons:
• Mobile Apps: Function offline Mobile Web Sites: Don’t
• Mobile Apps: Enable Push Notifications for Direct Contact with Customers Mobile Web Sites: Don’t
• Mobile Apps: Always visible on your phone’s home screen Mobile Web Sites: Not always visible
• Mobile Apps: Appear in the Apps Stores Mobile Web Sites: Don’t
What can you do with a mobile App?
• Connect
• Inform
• Build Loyalty
• Generate Business – and repeat business
Many businesses spend a fortune on mail outs and other conventional advertising. Over time with a proper marketing strategy, it has been demonstrated that businesses over time can start to decrease spending on mail outs and other costly advertising. As more people download your company’s mobile app, the more people you can reach out to directly with offers through push notifications without the huge expenses and efforts required through traditional methods.
Think about it, if your business sends out flyers to the same customer base multiple times a year that can cost a small fortune, literally into the thousands of dollars per mail out.
However imagine over time as more and more people download your app, you can start reaching them instantly with push notifications instead, without any extra cost and with much less effort and time. This idea can be applied to newspaper ads, magazine ads and any other traditional marketing methods, resulting in much lower costs as you can reduce the amount of traditional advertising required as your app base grows.
Wednesday, April 23, 2014
Website Design Tips for Any Business Owner - Simple but Powerful Tips
Your business’ website is everything. So how do you make sure it’s designed to perform its primary duty? LEENTECH Network Solutions, Inc.knows the answer. Let’s find it out in this article.
Whether you’re designing your own website from scratch, using an off-the-shelf theme, or hiring a designer to create your website, you’ll need to end up in the same place: with a website that performs for your business.
Your website is often the first contact people have with you and your business. That means it’s a make-or-break opportunity to turn a new visitor into a potential customer down the road.
Here are some tips which you can use when designing (or redesigning) your website to maximize the impact it has on new visitors.
1. Focus on value. I don’t have to tell you that a great business is built on a strong value plan. That is, why should customers care about your product or service, and how does it provide them with a return on their investment. Also, your content should speak as if you’re talking to one person, not a crowd of people. This helps you make a connection that builds trust and credibility.
2. Minimize distractions. One thing you never want a visitor to ask is, “Where do I go next?” If there are multiple calls to action, or the navigation has too many links to choose from, their attention is diverted in too many different directions. This means they’re too busy figuring out where to go, when they should be focused on your message and the benefits of your product or service. For that reason, you should break your navigation into a primary menu and a secondary one. Your primary navigation (the large one near the top of your website) should include links to only a handful of “mission critical” pages. These are the pages that educate and sell your product.
3. Optimize your call to actions. Everything on your marketing website should be designed around your “funnel.” That is, the path a customer takes from the home page (or a landing page) to eventually converting to a paying customer or subscriber.
The bottom of the funnel is your “call to action.” This might be a button to purchase your product or signup for an account. Or it can be a newsletter opt-in or even a phone number to call you.
As regards optimization, here are three easy ways to do it for the call-to-action on your website:
1. Be explicit. You never want to be unclear in your call-to-action. Give your visitor clear and plain instructions on what exactly you want them to do. You also want to set clear expectations. Your visitor should never be wondering “what will happen after I click this button?” For example, instead of “sign up!”, you can try “Start your free 60-day trial!”
2. Reduce Friction. Any transaction on the web always comes with some natural resistance. Customers simply are never fully comfortable entering their credit card information or even giving up their email address. There is always a fear of being ripped off, spammed, or scammed. You also want to make them feel secure. There is a very real fear that credit card info will end up in the wrong hands. So try adding security symbols like a lock icon on your credit card forms, indicating this form is secure (of course, the form must actually have security measures in place, like an SSL certificate).
3. Differentiate them (visually). You’ll want to make sure your call-to-actions stand out visually. One way you can do that is to give them their own unique color. For example, let’s say the color scheme of your website is blue and gray. You might make all of your call-to-action buttons yellow. Make sure your CTA buttons are the only elements on the page using that color. This helps them stand out and attract attention, but it also helps your audience become more familiar with the way your site works. After browsing several pages, when they are ready to take action, they know they should look for that yellow button.
I hope you found these tips helpful as you go about designing (or redesigning) the marketing website for your business.
Whether you’re designing your own website from scratch, using an off-the-shelf theme, or hiring a designer to create your website, you’ll need to end up in the same place: with a website that performs for your business.
Your website is often the first contact people have with you and your business. That means it’s a make-or-break opportunity to turn a new visitor into a potential customer down the road.
Here are some tips which you can use when designing (or redesigning) your website to maximize the impact it has on new visitors.
1. Focus on value. I don’t have to tell you that a great business is built on a strong value plan. That is, why should customers care about your product or service, and how does it provide them with a return on their investment. Also, your content should speak as if you’re talking to one person, not a crowd of people. This helps you make a connection that builds trust and credibility.
2. Minimize distractions. One thing you never want a visitor to ask is, “Where do I go next?” If there are multiple calls to action, or the navigation has too many links to choose from, their attention is diverted in too many different directions. This means they’re too busy figuring out where to go, when they should be focused on your message and the benefits of your product or service. For that reason, you should break your navigation into a primary menu and a secondary one. Your primary navigation (the large one near the top of your website) should include links to only a handful of “mission critical” pages. These are the pages that educate and sell your product.
3. Optimize your call to actions. Everything on your marketing website should be designed around your “funnel.” That is, the path a customer takes from the home page (or a landing page) to eventually converting to a paying customer or subscriber.
The bottom of the funnel is your “call to action.” This might be a button to purchase your product or signup for an account. Or it can be a newsletter opt-in or even a phone number to call you.
As regards optimization, here are three easy ways to do it for the call-to-action on your website:
1. Be explicit. You never want to be unclear in your call-to-action. Give your visitor clear and plain instructions on what exactly you want them to do. You also want to set clear expectations. Your visitor should never be wondering “what will happen after I click this button?” For example, instead of “sign up!”, you can try “Start your free 60-day trial!”
2. Reduce Friction. Any transaction on the web always comes with some natural resistance. Customers simply are never fully comfortable entering their credit card information or even giving up their email address. There is always a fear of being ripped off, spammed, or scammed. You also want to make them feel secure. There is a very real fear that credit card info will end up in the wrong hands. So try adding security symbols like a lock icon on your credit card forms, indicating this form is secure (of course, the form must actually have security measures in place, like an SSL certificate).
3. Differentiate them (visually). You’ll want to make sure your call-to-actions stand out visually. One way you can do that is to give them their own unique color. For example, let’s say the color scheme of your website is blue and gray. You might make all of your call-to-action buttons yellow. Make sure your CTA buttons are the only elements on the page using that color. This helps them stand out and attract attention, but it also helps your audience become more familiar with the way your site works. After browsing several pages, when they are ready to take action, they know they should look for that yellow button.
I hope you found these tips helpful as you go about designing (or redesigning) the marketing website for your business.
Why do you need a Digital Marketing Strategy?
LEENTECH Network Solutions, Inc.can provide your needs in optimizing your business’ promotion through digital marketing.
If you want to develop an online marketing strategy, how do you start? Well, it doesn’t need to be a huge report, just a strategy will be adequate.
What are those 10 reasons why you may need a DIGITAL MARKETING STRATEGY?
1. You’re directionless.
Companies without a digital strategy don’t have clear strategic goals for what they want to achieve online in terms of gaining new customers or building deeper relationships with existing ones. And if you don’t have goals you likely don’t put enough resources to reach the goals and you don’t evaluate through analytics whether you’re achieving those goals.
2. You won’t know your online market share.
Customer demand for online services may be underestimated you if you haven’t researched about this. Possibly, you won’t understand your online marketplace: the dynamics will be different to traditional channels with different types of customer profile and behavior, competitors, propositions and options for marketing communications.
3. Existing and start-up competitors will gain market share.
If you’re not devoting enough resources to digital marketing or you’re using an ad-hoc approach with no clearly defined strategies, then your competitors will eat your digital lunch!
4. You don’t have a powerful online value proposition.
A clearly defined online customer value proposition will help you differentiate your online service encouraging existing and new customers to engage initially and stay loyal.
5. You don’t know your online customers well enough.
It’s often said that digital is the “most measureable medium ever”. But Google Analytics and similar will only tell you volumes not sentiments and emotions. You need to use other forms of website user feedback tools to identify your weak points and then address them.
6. You’re not integrated (“disintegrated”).
It’s all too common for digital to be completed in your storage whether that’s a specialist digital marketer, sitting in IT or a separate digital agency. It’s easier that way to package digital marketing into a convenient portion. But of course it’s less effective. Everyone agrees that digital media work best when integrated with both traditional media and response channels.
7. Digital doesn’t have enough people/budget given its importance.
Insufficient resource will be devoted to both planning and executing e-marketing and there is likely to be a lack of specific specialist e-marketing skills which will make it difficult to accurately respond to competitive threats.
8. You’re wasting money and time through duplication.
Even if you do have sufficient resource, it may still be wasted. This is particularly the case in larger companies where you see different parts of the marketing organization purchasing different tools or using different agencies for performing similar online marketing tasks.
9. You’re not alert enough to catch-up or stay ahead.
If you look at the top online brands, they’re all dynamic – trialing new approaches to gain or keep their online audiences.
10. You’re not optimizing.
Every company with a website will have analytics, but many senior managers don’t ensure that their teams make or have the time to review and act on them. Once a strategy enables you to get the basics right, then you can progress to continuous improvement of the key aspects like search marketing, site user experience, email and social media marketing. So that’s our top 10 problems that can be avoided with a well thought through strategy. What have you found can go right or wrong?
1. You’re directionless.
Companies without a digital strategy don’t have clear strategic goals for what they want to achieve online in terms of gaining new customers or building deeper relationships with existing ones. And if you don’t have goals you likely don’t put enough resources to reach the goals and you don’t evaluate through analytics whether you’re achieving those goals.
2. You won’t know your online market share.
Customer demand for online services may be underestimated you if you haven’t researched about this. Possibly, you won’t understand your online marketplace: the dynamics will be different to traditional channels with different types of customer profile and behavior, competitors, propositions and options for marketing communications.
3. Existing and start-up competitors will gain market share.
If you’re not devoting enough resources to digital marketing or you’re using an ad-hoc approach with no clearly defined strategies, then your competitors will eat your digital lunch!
4. You don’t have a powerful online value proposition.
A clearly defined online customer value proposition will help you differentiate your online service encouraging existing and new customers to engage initially and stay loyal.
5. You don’t know your online customers well enough.
It’s often said that digital is the “most measureable medium ever”. But Google Analytics and similar will only tell you volumes not sentiments and emotions. You need to use other forms of website user feedback tools to identify your weak points and then address them.
6. You’re not integrated (“disintegrated”).
It’s all too common for digital to be completed in your storage whether that’s a specialist digital marketer, sitting in IT or a separate digital agency. It’s easier that way to package digital marketing into a convenient portion. But of course it’s less effective. Everyone agrees that digital media work best when integrated with both traditional media and response channels.
7. Digital doesn’t have enough people/budget given its importance.
Insufficient resource will be devoted to both planning and executing e-marketing and there is likely to be a lack of specific specialist e-marketing skills which will make it difficult to accurately respond to competitive threats.
8. You’re wasting money and time through duplication.
Even if you do have sufficient resource, it may still be wasted. This is particularly the case in larger companies where you see different parts of the marketing organization purchasing different tools or using different agencies for performing similar online marketing tasks.
9. You’re not alert enough to catch-up or stay ahead.
If you look at the top online brands, they’re all dynamic – trialing new approaches to gain or keep their online audiences.
10. You’re not optimizing.
Every company with a website will have analytics, but many senior managers don’t ensure that their teams make or have the time to review and act on them. Once a strategy enables you to get the basics right, then you can progress to continuous improvement of the key aspects like search marketing, site user experience, email and social media marketing. So that’s our top 10 problems that can be avoided with a well thought through strategy. What have you found can go right or wrong?
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